Have you ever been to the store and saw a bunch of different face and hand creams? You might wonder which one really stands out, when they all promise the same thing. This is something that’s quite common. Naturally, you’ll pick what stands out the most, and what will appeal to the senses. It’s what promotes a value that’s perceived and resonates within/
Packaging is important. Remember, you need to make the ideal first impression. But what if the customers see these products for one time only, and they’re purchasing this online.
That’s why you’ve got to offer well-designed, creative packaging. This pays for itself. When you choose a product online, the experience changes, especially for your senses. Some customers examine the product descriptions, various images, and reviews before they click on the buy now option. Some also see this as a chance to use shoddy packaging. However, in order to stand out you need high-quality types of packaging that works.
These decisions play a focal part, especially when compared to brick and mortar stores online.
A good first impression matters, from the beginning of that image hitting the screen, until it gets there and is taken out of the box. The packaging needs to have an unparalleled type of experience, because this process does go above and beyond the like. It also is what will result in eventually good reviews.
Remember, your reviews can make products or break products. People don’t buy stuff with bad ratings. So if you have products that are packaged in a flimsy manner, it will result in bad ratings. But good ones will improve loyalty, ranking, and future types of sales.
What you Need to Solve
Packaging plays such a good role in online selections. But brick and mortar stores have a different problem. Your packaging online needs to not only make the statements you want to make, but also to protect the contents over a rough journey to ship.
There are two major types of packaging. There's utility or brown corrugated cardboard packaging to house this, and also packaging that’s branded. Both are good, but they do require some consideration to make it in this world.
The right packaging involves the following:
It’s sturdy so that there’s lower rates of return. Over 30% of this does need to be returned, and it needs to be tough.
It’s lighter and smaller, which might not affect the shipping costs
There is brand identification, and you take the time to promote the design with the right types of fonts and imagery
Offers the ideal customer experience from the second that they open up the shipping box, until of course, they see that you have the product
Get the right Box
Finally, ask sure that you get the right box. You want to make sure that you choose the right one.
Below are the choices that are there, worth mentioning with your box.
Regular slotted corrugated types of boxes are good for larger and heavier items but do require some taping to assemble.
Roll end top tucked corrugated boxes, which unfolded to put together, and work well for clothes, health and beauty items, gifts, and electronics
Easy fold mailers that catch the eye and are paired with narrow or flat items
Corrugated mailers, which offer styles that work for great at-home experiences to unbox
You can choose most of these and get the ideal design that sets you apart. You can also offer premium graphics that are colorful too for various prices.
