Why Product Packaging Matters for Businesses

Companies are becoming more aware of not just good products, but also good packaging, especially to impress their loyal customers.  Whether a person gets a product online, or in stores, packaging is the first point of contact. This builds a lasting impression on the brand. It is what determines how the brand will be perceived completely. 

With a whole lot of people doing “unboxing” videos on social media, this trend has played a huge part in marketing and building these strategies.  Packaging is usually disregarded by many business owners, and many don’t actually pay attention to the importance.  So many firms will choose the cheap and quick options for their businesses, since they don’t realize how vital it is. 

Here, we’ll go over what packaging can do for businesses, and why it matters. 

Reusability and Sustainability 

One thing that is really important for packaging is being sustainable. 

Many times, with packaging designs, you have to look past the display of the gift.  Your brand needs to be aware of how reusable the product is, in order to prevent customers from getting rid of it as they open it. 

With some firms getting this right, it saves the packaging, especially when it’s opulent, and reused in other places. It lengthens the life cycle, and it results in trash not entering the world around you, so it’s far more sustainable and ethical. 

Many consumers are worried about their carbon footprint, and the stewardship of the environment they put out. They make sure that product packaging is near the forefront of the mind. 

This is something that’s environmentally friendly, in order to make customers far more loyal to the brand. 

Better to Stand Out 

Your brand does need to stand out, as it gives you a chance to get customers interested. It can be great for brand identities, and it can make you far more known to the world.

Influencers have made careers out of unpacking the gifts they have, sharing them to social media, and growing from this. 

The correct packaging is something that makes the best first impression customers can have. 

There are many solutions to stand out, and when you do focus on your packaging, people will want to buy not just because of the product, but also the little details, standing out from even the most hardened competitors. 

Recognition of your Brand 

It is something that also helps you stand out in a way that’s memorable. Whether it’s packaging solutions, corrugated boxes that people will recognize, and sustainable packaging, which makes it an exceptional part of packaging for the business. 

Advertising and Branding 

The boxes that you design are important to making this more attractive to customers. 

Some people recognize companies based on the creative designs that they have, whether it’s via logos, or other types of partners. 

This is a very important part of sustainable, personalized boxes. It allows you to maintain a unique consistency throughout the market. 

Packaging that’s branded is vital for all businesses in order to reach their customers and grow as a result. With many options, it creates that memorable branding experience. 

Protects the Product 

Finally, it protects the product. This is important, especially between manufacturing and leaving to go to the store, especially when it’s on the shelf. Packaging needs to be both durable and dependable. When you’ve got the right packaging, it protects it, while also standing out, and ensures a secure and dependable design. 

Protecting your packaging matters, and you’ll be able to do that with the correct packaging design, and incentives that are there as well.

Changing the Return Game as an Ecommerce Company

A lot of ecommerce companies have changed the way that people return items, in a manner that can change the way things go. 

Whether it’s the no-hassle pickups or convenient returning windows, a lot have made this task, which used to be dreaded, into something that a lot of people are okay with.

Here, we’ll go over some of the different ways that companies have changed the world of returns, so that they’re less of a dread and more of a lifesaver. 

The Product Return Rate 

The first thing to talk about is the return rate. 

First, the average return rate for ecommerce consumers is 16%, which is a little bit high. 

That means, for every $100 of product that’s there, a lot of retailers lose around $10.30 to return fraud. 

Over half of consumers do make purchases with the goal to return it.  however, about ninety-two percent of people will make another type of purchase if it was easy for them to return. 

If you offer free returns, it can boost the conversion rate of some items by up to 17%.  Over weighty percent of people who buy stuff believe that returns are really important. 

One problem though, is that only 22% of people say that returning is easy. 

You might wonder why people are interested in returning.  The thing is, a lot of times, it may be the wrong item, or not necessary. Sometimes, it may be a different size. Some people don’t’ return because they don’t’ get a label included, the returning is not free, refunds take far too long for issuance, and poor communication.

Companies that Changed the Game 

Now that we’ve talked about the problem with returns, let’s go onto a higher note and discuss the best companies that offer some unique ways to return items. 

Chewy 

First, let’s talk about Chewy, which is a pet supplies store.  They have a return policy window that’s huge—365 days huge! So, if there’s something that’s a problem down the line, they’ve got you covered. 

They also make sure that the return process is seamless, and they ensure that the shipping is exactly what people need. 

Zappos 

This is a unique shoe company because they have really good customer service. Just like Chewy, they offer a 365 return day period, but one thing that’s even cooler is the VIP program, which offers Rapid Returns for customers. 

They have some of the fastest returns out there, including immediate refunding once UPS gets their package.  They make sure that they have the best experience out there and thereby building the loyalty of customers. 

Casper Mattress 

This is another one that has a great return policy, so that customers can try and enjoy their products.  They offer a 100 night trial, which means customers can try their mattresses and see if they’re the right fit for them. 

They also give a nice return policy, which is where they donate these to charities rather than returning.  This is great, so customers don’t feel bad if they have to return this. 

How to Improve your Returns 

The best thing to do is to make sure that you have fast returns.  The last thing people want is to wait.

[utilizing technology that improves this is definitely one of the best things. Working with a 3PL or other software that tells you if there’s a return can offer a better means to track and manage orders. It also provides you with the benefit of automating everything early on, so that you’re ready if there is a return.